Gem or Junk

Ulta Twisted Volume Mascara: Lashes Going to New Lengths?

I picked this mascara up a little while ago. I tend to have pretty mixed thoughts on Ulta as a beauty brand. Some of their items are a bust while others are a blessing. It’s so inconsistent that I try and avoid their beauty products as a whole. One thing I can say, is that I’ve never gotten a bad mascara from them. So before we see if my last statement holds any water, let’s go over a few quick facts about the brand:

  1. Ulta is essentially the Walmart of Cosmetics. 
  2. Ulta’s home is in Illinois.
  3. The process to get your brand into Ulta is pretty straight forward.

Now let’s get to it. I purchased this mascara for $10.50. The reviews are mostly pretty positive. The one thing that I was most excited about was the wand. Apparently the volume of the mascara is determined by the twist of the wand! Mascara Sorcery!

So basically the wand can twist and untwist to match your desired lash volume. In theory this sounds like a splendid idea. Who doesn’t want to have that kind of power? It’s like being a fairy godmother except the only magic I have is control of lash length. 

This works OK. There are no dramatic results or anything. The wand is basically just a gimmick.  This works like a regular mascara. 

What do you think? Is this a bust or a blessing?

Until Next We Meet,


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